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Beyond the Exotic: Branding India

By Durairaj Maheswaran and Malika, with Aarti Totlani

Despite India’s dominance in the IT services industry, the world doesn’t perceive India as a modern economy with a competent workforce. Research by Professor Durairaj Maheshwaran and Malika explains the reasons behind this perception and defines ways to change stereotypes to foster confidence in Brand India.

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Interview with John Smith

On crossing the imaginary line drawn from Punta Mala to Azuera the ships from Europe bound to Sulaco lose at once the strong breezes of the ocean. They become the prey of capricious airs that play with them for thirty hours at a stretch sometimes. Before them the head of the calm gulf is filled on most days of the year by a great body of motionless and opaque clouds.

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Fundraising Goal Reached!

On crossing the imaginary line drawn from Punta Mala to Azuera the ships from Europe bound to Sulaco lose at once the strong breezes of the ocean. They become the prey of capricious airs that play with them for thirty hours at a stretch sometimes. Before them the head of the calm gulf is filled on most days of the year by a great body of motionless and opaque clouds.

Continue Reading

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