Malika

Malika is doctoral candidate in Marketing at Indian School of Business. She received her Bachelor of Arts (Honours) and her Master of Arts in Psychology from Punjab University, and her M.Phil in Social Psychology from University of Cambridge.

Her specific research interests include consumer orientations, stereotyping in decision-making and cultural differences. Before joining Indian School of Business, she has worked as Demonstrator for teaching statistical courses taught at University of Cambridge and as a research intern at Judge Business School.

Collaborators

Dr. Durairaj Maheswaran

Durairaj Maheswaran

Dr. Durairaj Maheswaran (Mahesh) is Paganelli-Bull Professor of Marketing and International Business at Stern School of Business, New York University. He has published widely in leading publications like Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Journal of Personality and Social Psychology. He is a Past- President of Society of Consumer Psychology. He is a past Editor of Journal of Consumer Psychology. He has served as Associate Editor with Journal of Consumer Research and Journal of Marketing Research.

He has extensive work and consulting experience with several multinational corporations. He is a recipient of the Excellence in Teaching award at Stern. He has taught and given seminars in several countries including China, France, Holland, Hong Kong, India, Laos, Norway, Thailand, Singapore and Vietnam.

He received a Ph. D in marketing from Kellogg Graduate School of Management, Northwestern University. He is an MBA from Indian Institute of Management, Calcutta and holds a B.Tech in Chemical Engineering from National Institute of Technology, Tiruchi.

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Brian Little

Dr. Brian Little is an internationally acclaimed scholar and speaker in the field of personality and motivational psychology. His pioneering researchon how everyday personal projects and ‘free traits’ influence the course of our lives has become an important way of explaining and enhancing human flourishing. Professor Little is currently at Cambridge University where he is a Fellow of the Well-Being Institute and Director of the Social Ecology Research Group in the Department of Psychology. He is also affiliated with the Cambridge Judge Business School and the Psychometrics Centre at Cambridge.

Dr. Tanuka Ghoshal

Tanuka Ghoshal

Dr. Tanuka Ghoshal is an Assistant Professor of Marketing at the Indian School of Business and teaches Consumer Behavior and Marketing Communications Strategy. She obtained her Ph.D. in Marketing from Carnegie Mellon University, USA. Professor Ghoshal’s research interests lie broadly in the domain of hedonic and sensory experiences in consumer judgment and decision-making. Her work has been published in the Journal of Marketing Research, Journal of Consumer Research and Journal of Experimental Social Psychology. Her research on sensory consumption has won a grant from the Ernst & Young Institute for Emerging Market Studies. Her ongoing research studies compensatory consumption, product design, and information processing biases peculiar to the Indian cultural consumption context.

Dr. Rishtee Batra

Rishtee Batra

Dr. Rishtee Batra received her B.A. in Psychology from the University of Michigan and her Ph.D. in Marketing from Boston University.  She was an Assistant Professor of Marketing at the Indian School of Business. Currently, she is professor at Saint Joseph’s University, where she teaches a variety of courses such as Consumer Behavior and Healthcare Marketing. Her work has been featured in leading research publications including the Journal of Consumer Research and Journal of Experimental Social Psychology as well as in practice-oriented outlets such as the Harvard Business School Case Collection.  Her research largely focuses on issues related to consumer well-being, including understanding triggers of consumer aggression and healthy ways to management self-threat.  In addition to her academic endeavors, Professor Batra has consulted with a wide variety of healthcare organizations to address issues such as patient centricity, customer satisfaction management, and strategic innovation in healthcare.

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