Durairaj Maheswaran (Mahesh) is Paganelli-Bull Professor of Marketing and International Business at Stern School of Business, New York University. He has published widely in leading publications like Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Journal of Personality and Social Psychology. He is a Past- President of Society of Consumer Psychology. He is a past Editor of Journal of Consumer Psychology. He has served as Associate Editor with Journal of Consumer Research and Journal of Marketing Research.

He has extensive work and consulting experience with several multinational corporations. He is a recipient of the Excellence in Teaching award at Stern. He has taught and given seminars in several countries including China, France, Holland, Hong Kong, India, Laos, Norway, Thailand, Singapore and Vietnam.

He received a Ph. D in marketing from Kellogg Graduate School of Management, Northwestern University. He is an MBA from Indian Institute of Management, Calcutta and holds a B.Tech in Chemical Engineering from National Institute of Technology, Tiruchi.

Shailendra Pratap Jain (Shelly) is James D. Currie Professor of Marketing & International Business at the Foster School of Business, University of Washington (Seattle, USA). He holds a Ph. D. & M. Phil. in Marketing from New York University’s Stern School of Business.

He has published in most of the top tier marketing journals, and is Associate/Area Editor at some of the field’s leading journals including Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. Shelly has been invited to present his research at over 40 universities and worldwide, has co-chaired SCP 2009 and ACR Asia Pacific 2019 conferences and will be co-chairing the European ACR 2023 conference.

Pragya Mathur is Associate Professor of Marketing and International Business at Baruch College. Her research interests focus on gaining a better understanding of factors that affect how consumers process information and form judgments about marketing activity and communication. Her efforts have resulted in two programmatic streams of research: one focusing on the effects of consumers’ individual differences on information processing, an area in which she has made significant theoretical contributions; and the other centered on examining consumers’ information processing strategies in response to different internal motivations and external cues. Dr. Mathur has successfully merged these streams in several of her published papers and ongoing projects, in which she has extended theory and explored marketing activity related to branding and advertising. Her work has been published in leading academic journals in her field, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.

Tanuka Ghoshal is an Assistant Professor of Marketing at the Zicklin School of Business and teaches Consumer Behavior and Marketing Communications Strategy. She obtained her Ph.D. in Marketing from Carnegie Mellon University, USA. Professor Ghoshal’s research interests lie broadly in the domain of hedonic and sensory experiences in consumer judgment and decision-making. Her work has been published in the Journal of Marketing Research, Journal of Consumer Research and Journal of Experimental Social Psychology. Her research on sensory consumption has won a grant from the Ernst & Young Institute for Emerging Market Studies. Her ongoing research studies compensatory consumption, product design, and information processing biases peculiar to the Indian cultural consumption context.