Countries are represented in the minds of people in complex multidimensional manner. The overall evaluation of country as a whole and their people encapsulates, however, doesn’t capture fine distinctions among the countries. It is important to compare and contrast the countries on more comprehensive measures to be able to have inclusive perspective of these countries. This extensive assessment of countries can help predict and explain differences in the evaluations and purchase intentions of products and services.
Figure 1: When asked about perceptions of personality about Denmark, following are assessment of young consumers.
Figure 2: When asked about the first thoughts about Denmark, following are reflections of young consumers.
