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Consumers form impressions about other countries based on macro factors like political history and geographical proximity and personal factors like past experiences.

Research shows that countries are associated with warmth perceptions or competence perceptions.

Macau generated the highest share of GDP through direct travel and tourism of any economy worldwide.

China is the world’s largest outbound travel market when measured by trips and expenditures.

World’s top tourism destinations are France, Spain, the United States and China.

Global Tourism Industry is one of the largest industries with a global economic contribution of 9.25 trilllion USD!