Key Facts

  • India is fastest growing destination for leisure travel spending between 2016 to 2026
  • India is one of the most improved nations, it is ranked 40th in the ranking of tourism.
  • There are separate tourism taglines for each of India’s 28 states.


Tourism tagline

Andhra Pradesh The Essence of Incredible India
Arunachal Pradesh The Land of Dawn lit Mountains
Assam The Awesome Assam
Bihar Blissful Biha
Chhattisgarh Full of Surprises
Goa A Perfect Holiday Destination
Gujarat Vibrant Gujarat
Haryana A pioneer in Highway Tourism
Himachal Pradesh Unforgettable Himachal
Jammu and Kashmir Chalo Kashmir
Jharkhand A New Experience
Karnataka One state Many Worlds
Kerala God’s Own Country
Madhya Pradesh The Heart of Incredible India
Maharashtra Unlimited
Manipur Jewel of Incredible India
Meghalaya Half Way To Heaven
Nagaland Land of Festivals
Odisha The Soul of Incredible India
Punjab India Begins Here
Rajasthan The Incredible State of India
Sikkim Small But Beautiful
Telangana It’s all in it
Tamil Nadu Enchanting Tamil Nadu
Tripura Visit Agartala
Uttar Pradesh Amazing Heritage Grand Experiences
Uttarakhand Exploring Uttarakhand
West Bengal Beautiful Bengal
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